Back Bay Chorale: graphic identity explorations

Justin Clapp was the principal researcher and executor of this investigation. He got us into Pythagoras, Raphael, Fibonacci — all the greats. Mostly to do with harmonic structures. After an initial presentation of multiple related concepts met with much discussion and a lukewarm response, I reworked all of our ideas and at the last minute decided that I should try to come up with one new concept (no process to show!). Very simple logotype (Font Bureau's Prensa, unaltered) with a graphic "container". That is of course the one the committee preferred, but probably couldn't have gotten there without all this other work. See the last slide.